CMD Careers
LinkedIn Specialists helping executive staff & companies.
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I help 10+ CEO's with their LinkedIn marketing efforts on a day to day basis, here are a few mistakes they were making before joining us.
1. No activity, seems basic and obvious but I was shocked how many CEOs pay monthly for LinkedIn premium to not use it.
You DO NOT need premium, I have had it for 1 month free trial, I never renewed it, I have grown to 13,000+ connections, sold my services on LinkedIn, and have created long-term partnerships for my business based on the page I have created.
2. A desire to make sales but actions to get impressions.
If you want to become an influencer then post more, post better, and post for impressions.
If you want to generate more sales, find more leads, speak to those you service, and track everything.
3. A lack of connection between their sales team and their social media efforts.
Social Media has exploded due to it's ability to collected information at scale.
Let whoever manages your social media pass their insights to your sales team, and then from there watch the magic happen.
If you are unsure of how to effectively operate your LinkedIn to service your business, give me a shout I'll be happy to tell you what I'd do if I was managing it.
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"AI has ruined LinkedIn post performance..."
Across the last 9 days LinkedIn posting brought myself, my business, and my clients 129,000 impressions, of which 83,000 were new unique viewers.
This isn't the first time I've had a six figure week , I've had 7 separate weeks of 100,000 + post impressions and each time we have seen a rise in:
Booked 1:2:1s, leading to an increase in weekly revenue.
Outreach from business owners, leading to more sales calls to close.
Increases in traffic to both our business pages and our website, leading to greater awareness of what we do.
But what makes a 100,000 impression post in 2026?
The most important thing, is writing to your audience or target.
Who do you seek to help? If this is too vague a group then you need to niche down on who you can help the most through the simplest process and repeat this.
Address the problem that you seek to solve, the methods you use to do this, and the case study successes that you have.
Write it yourself, do not begin with AI.
Ai is great at many organisational, time consuming processes, in my opinion, it is not good at writing effectively for humans to consume, yet.
Write your own thoughts first, and if it is not to grammatical standard then use an AI assisted check.
Pick a topical question to theme your post around, you want people to input their thoughts in the comment sections.
The more people comment, the more you respond, the more LinkedIn will push your posts.
If you are consistently posting on LinkedIn and have seen a significant drop in performance from 2025, shoot me a message, I'd be happy to give you a 15 minute free LinkedIn audit!
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Here's a 5 step LinkedIn frame work I used in the 2024/25 academic year to land a London-based full-time job as a 2:2 graduate from a non-target university:
Improve your LinkedIn.
Get a clear headshot, either using an iphone or go to your universities LinkedIn days, or even the post office, they provide free headshots.
Make a banner on Canva, it's free and easy, it takes 5 minutes and makes a difference.
Write clearly not about what you do but how good you are within your job compared to the rest.
Connect the only recruiters, hiring managers, personal assistant to CEO's, executive assistants of companies, and small business owners.
Send a tailored message to each, that is short, to the point, and doesn't ask for a job, but asks for advice.
Make it clear to those who view your profile the following: What can you do, who have you done it for, who do you want to do it for, and when can you start.
Match your LinkedIn strategy to your job application strategy.
If you' like a 1:1 session on how to do the last step, shoot me a message!
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We provide a variety of services from LinkedIn support to 1:1 careers coaching and public speaking events.
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As a careers & LinkedIn support company we provide bespoke events & lectures at a variety of top academic institutions such as Durham University & various schools across the UK.
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We provide LinkedIn marketing assistance to businesses across the UK, US, and UAE. We've grown our own personal brand to 25,000 followers generating 1,000,000 impressions on an annual basis.
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We have worked with 25+ companies, company owners, and executives from across the UK, US, and UAE delivering a variety of LinkedIn, recruitment, and careers services.
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