Clayton Maxwell's Work | ContraWork by Clayton MaxwellClayton Maxwell
Website design for small business owners.
Just finished this full website upgrade with a cleaner look and more company info to assist prospective customers booking services online. Just kicked off with Lovin' Care — a DC-area pet grooming and boarding business ready to grow their local client base and get a digital presence that matches the quality of their service.
We're handling a full website redesign and ongoing Facebook Ads management — targeting local pet owners, running seasonal promotions, and building a lead gen system from the ground up.
Early days, but the foundation is solid. Updates coming as results roll in. 🐾 Great design work deserves to be seen. Tampa Home Look had the portfolio — they just had nowhere to show it.
We built a custom Squarespace site with a full project gallery, dialed in their Instagram presence with a branded content strategy, and created a real inquiry flow so clients could find and contact them directly. Website traffic up 218% in 60 days. Instagram reach up 4.2×. Three new project inquiries per month coming in from social alone.
Your online presence should work as hard as you do. VersFit came to me with a great product and a community that genuinely cared. The marketing just wasn't converting.
As their Marketing & Digital Strategy Lead, I rebuilt their entire email and SMS infrastructure — custom HTML templates, automation flows, segmentation, and multi-platform campaign strategy. The result: a 42% email open rate (industry average is 21%) and a 6.8% CTR against a 2.6% benchmark.
When your content actually speaks to your people, the numbers follow.