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VersFit came to me with a great product and a community that genuinely cared. The marketing just wasn't converting.
As their Marketing & Digital Strategy Lead, I rebuilt their entire email and SMS infrastructure — custom HTML templates, automation flows, segmentation, and multi-platform campaign strategy. The result: a 42% email open rate (industry average is 21%) and a 6.8% CTR against a 2.6% benchmark.
When your content actually speaks to your people, the numbers follow.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Meta Ads Campaign for an E-commerce Business.
I managed a Facebook Ads campaign for an e-commerce business with the objective of generating messaging conversations from potential customers.
Campaign Details
Platform: Facebook Ads (Meta Ads Manager)
Industry: E-commerce
Campaign Objective: Messaging Conversations
Ad Spend: $1.90
Impressions: 3,925
Messaging Conversations Started: 27
Cost per Conversation: $0.07
My Approach
I focused on audience targeting, ad delivery monitoring, and budget management to generate customer inquiries within a limited advertising budget. I monitored campaign performance and reviewed audience demographics to understand how the ads were performing.
Key Result
The campaign generated 27 messaging conversations with just $1.90 in ad spend, at an average cost of approximately $0.07 per conversation.
This project demonstrates my practical experience with Meta Ads campaign setup, audience targeting, budget monitoring, and performance analysis.
Services: Meta Ads Management, Facebook Advertising, Audience Targeting, Campaign Optimization, Performance Reporting.
Facebook Ads ManagementFacebook AdsDigital Marketing Social Media ManagementClaudeFacebook Business Manager
Awesome results! Quick question: Did you rely more on Advantage+ placements or manual placements for this specific campaign?
An existing brand identity showcased across a new campaign. This was one of my favourite projects ever!
Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.
A little elegance goes a long way.
Designed a luxury jewelry email experience where beautiful imagery, refined typography, and thoughtful messaging work together to make every piece stand out.
Because great email design shouldn't just look beautiful. It should build desire and inspire action.
Luxury Jewelry | Email Marketing | Email Design | Figma
