Charul Bhati

Proud to revisit one of my favorite projects—Traverse, a bold and innovative website for an engineering and consulting agency. Designed with a striking turquoise green and dynamic dark mode UI, this project challenged me to push beyond my limits and truly embody forward-thinking...

Reimagining travel, one bag drop at a time 🧳 When Z Checkin approached me with their vision, they posed a simple question: what if travelers could skip the airport chaos and spend their pre-flight hours actually enjoying their destination?

I partnered with zcheckin brand to...

The Aha Moment! It's when a new user suddenly understands why they need your product.

Not logically. Emotionally. Aha moments are emotional. They’re memorable. And they’re what make users want to come back for more.

The secret? Helping users reach that moment fast, ideally during...

Hey Contra fam 👋

I’m Charul, a Product & UX Designer who’s obsessed with the psychology behind great design — how human behavior, cognitive biases, and small emotional triggers can completely change the way people experience products.

Beautiful designs fail every day. Not because...