Cover image for ProFusion is a high-end padel

ProFusion is a high-end padel clinic concept that positions sport as a strategic instrument for professional growth. Operating at the intersection of athletic performance and business development, ProFusion designs curated padel experiences for technology-driven organizations, with a deliberate focus on collaboration, leadership and connection across hierarchical levels. Strategic Foundation and Brand Essence At its core, ProFusion is built on the belief that sustainable performance is never purely individual. In both sport and business, excellence emerges through alignment, trust and shared strategy. The brand name itself reflects this philosophy: a fusion of professional ambition and collective energy, translating the dynamics of padel into a business-relevant context. Rather than positioning its clinics as recreational off-sites, ProFusion frames them as transformative environments. Participants are temporarily removed from the rigidity of the office setting and immersed in an experience where anticipation, communication and adaptability become tangible. The clinics are designed to strengthen interpersonal dynamics, stimulate strategic thinking and ultimately enable teams to perform at a higher level together. Target Audience ProFusion primarily addresses organizations within the technology sector, where innovation, speed and collaboration are essential to success. The clinics are intentionally structured around mixed seniority participation: each company is represented by both junior and senior professionals. This dual-level approach serves a strategic purpose. Juniors bring fresh perspectives, agility and curiosity, while seniors contribute experience, decision-making authority and long-term vision. Through shared physical activity and informal interaction, traditional hierarchies soften, enabling authentic dialogue and mutual understanding. Value Proposition and Key Differentiators ProFusion distinguishes itself through a carefully curated, high-end experience that extends beyond the court. Key brand pillars include: Premium padel clinics with a strong focus on quality and professionalism Structured networking moments that facilitate meaningful B2B connections Thought-provoking speakers who bridge sport and business strategy A deliberate mix of junior and senior participants to stimulate cross-level interaction Together, these elements position ProFusion as both a learning environment and a networking platform, where performance, play and professional development converge. Market Analysis and Positioning An exploratory analysis of existing padel clubs, clinics and related events revealed a highly saturated visual landscape. Most competitors rely on literal, illustrative identities featuring direct representations of padel rackets and balls. While functional, these identities often appear dated, interchangeable and lacking in professional credibility. Given padel’s rapid growth and contemporary appeal, this visual conservatism presents a clear opportunity. For ProFusion, the strategic choice was to avoid illustrative clichés and instead develop a refined, abstract visual language that aligns with the expectations of a corporate, technology-oriented audience. Concept Development and Moodboard Phase As part of the brand strategy process, a dedicated moodboard phase was conducted to align vision and expectations. Two distinct stylistic directions were presented to the founders. The first explored a more abstract interpretation of connection and play, while the second maintained a clearer reference to padel without resorting to literal imagery. This phase functioned not only as a visual exploration, but also as a strategic dialogue. It created space to articulate preferences, boundaries and long-term ambition. Ultimately, the founders selected the direction that subtly references padel while preserving a strong sense of professionalism and clarity. Logo Design & Symbolism The Costa del Son logo is constructed from four conceptual pillars: Spain, festival culture, Gaudí and chique refinement. Typography and illustration merge into a single system, with custom-drawn letterforms reinforcing the handcrafted quality of the identity. Visual elements within the logo include a semi-circular form referencing a Spanish fan or the sun; a flowing underline that represents music and festival movement; a salamander or dragon symbolising Gaudí’s architectural motifs; and a typographic ligature that conveys elegance and cohesion. The logo system was delivered in three variations: a primary illustrated logo, a secondary wordmark and a tertiary sticker-style version for flexible application. Graphic Language and Structure The final visual identity is highly graphic and built from fundamental geometric shapes. Both the wordmark and symbol are derived from circles and modular forms inspired by the ball and racket, abstracted to avoid direct illustration. The coming together of four forms symbolizes the dynamics of padel as well as collaboration, exchange and shared momentum. Network structures and directional elements are integrated throughout the system to prevent visual stagnation and to reflect speed, interaction and progression. The colour palette reinforces the balance between professionalism and energy. Deep, grounded tones establish authority and trust, while vibrant accents inject movement and vitality. Together, they mirror the dual nature of ProFusion: strategic and composed, yet dynamic and competitive. Each colour is contributing to a hierarchy that supports both clarity and contrast across applications. Typography plays a central role in reinforcing coherence and tone. The primary typeface is rooted in geometric construction, closely aligning with the modular logic of the logo. Its balanced proportions and open forms ensure legibility across both digital and print contexts, making it highly suitable for body text and functional communication. The secondary typeface introduces a refined layer of character. Its bold, geometric, rounded structure, creates a controlled sense of playfulness without compromising professionalism. This typeface is primarily deployed in headlines and accent elements, reinforcing distinction and hierarchy within the visual system. The logo is composed of four circular forms arranged in a square configuration. Each circle is extended with a triangular element, abstractly referencing padel rackets while simultaneously symbolizing interaction and convergence. The use of multiple colours within the symbol reinforces diversity, collaboration and movement. Within the wordmark, several typographic interventions add conceptual depth. The modified tail of the letter P subtly resembles a speech bubble, referencing dialogue and networking. The adapted F introduces curved segments that emphasize speed and flow. The vivid green dot on the I stands apart from the otherwise restrained wordmark, functioning as a visual metaphor for the ball and a focal point within the composition. Brand Extensions and Applications To ensure consistency and scalability, the identity was extended across a comprehensive range of assets. These include graphic patterns, modular visual elements, social media templates, flags, branded cups and custom padel rackets. Each application reinforces the core system while allowing for variation and adaptability across physical and digital touch points. Outcome The ProFusion brand identity translates an abstract strategic concept into a coherent visual system. By avoiding literal sports symbolism and focusing instead on structure, rhythm and interaction, the identity positions ProFusion as a credible, future-oriented platform for professional connection through sport.

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Happy Horizon is a creative marketing company operating across multiple strategic business pillars. One of these pillars focuses on Development & Technology, addressing complex digital challenges through innovation, engineering and scalable solutions. To communicate this expertise within a live event setting, Happy Horizon commissioned the creation of a dedicated showreel. Brief & Strategic Challenge The objective of the project was to develop a concise yet expressive showreel that would promote the Development & Technology pillar within a limited runtime of 1 minute and 10 seconds. The animation was intended for continuous playback on a large-scale LED screen (5 × 3 metres) as part of a branded event stand. As audio could not be relied upon in this environment, the narrative needed to be fully comprehensible without sound; placing a strong emphasis on visual clarity, rhythm and hierarchy. Concept Development & Script Structuring The process began with a collaborative brainstorming session alongside the marketing team. Together, we defined the core narrative and messaging framework of the showreel. Based on this session, a high-level script structure was shaped and subsequently finalized. This phase marked the primary point of collaboration within the project. Visual Translation & Storyboarding Following script approval, the responsibility for translating the narrative into a visual language lay entirely with me. I developed a dedicated sub-style that aligned with Happy Horizon’s existing brand identity while distinctly supporting the Development & Technology pillar. This included the full visual concept, compositional logic and a detailed storyboard that defined sequencing, rhythm and visual hierarchy throughout the showreel. Animation & Final Production Based on the approved storyboard, I started animating the complete showreel. The animation focuses on dynamic motion, fluid transitions and carefully structured compositions to express guidance, progress and technological clarity. Through abstract visual metaphors and directional movement, the showreel positions Happy Horizon as a partner capable of navigating complexity and creating a clear horizon for its clients. The final result functions as both an aesthetic statement and a highly legible brand asset optimized for repeated, soundless viewing.

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Born from a passion for interior design and inspired by the great pioneers of the field, MisterDesign specializes in high-quality custom interiors. Their curated collection features the most innovative and iconic furniture, lighting, and design accessories from leading global brands. For the rebranding of MisterDesign, the process was both creative and strategic, grounded in the company’s three defining brand markers: “We breathe design,” “Iconic pieces come together,” and “For now and forever.” The goal was to establish an identity that captures the richness of their heritage while positioning the brand as timeless and future-ready. Inspiration & Concept Development The conceptual foundation for the rebranding was drawn from MisterDesign’s extensive historical furniture collection, ranging from the 1960s through the 1990s. These decades stand out for their distinct visual languages; each defined by iconic furniture movements, aesthetic innovations, and design philosophies. The central challenge was to craft a modern corporate identity that could cohesively embrace this breadth of styles, allowing the brand to communicate unity without losing the character of these individual design eras. Research and Analysis After an in-depth exploration of each style period, examining characteristic patterns, color palettes, typographic tendencies, photographic styles, and material aesthetics; a clear understanding emerged of how each decade contributed to the broader design landscape. This research phase centered on identifying conceptual and visual commonalities that could form a strong structural basis for the new identity. By distilling the defining elements of each era, a coherent visual system could be shaped. One that feels both historically informed and distinctly contemporary. Design Synthesis From the research insights, I distilled the most iconic and representative elements from the 60s, 70s, 80s, and 90s. These components were reinterpreted and merged into a unified visual pattern created specifically for MisterDesign. This pattern functions as a visual metaphor for the brand: an environment where iconic pieces from different eras literally converge. It also forms the structural foundation for the custom logo I designed; bringing together influences from multiple decades into a single, modern expression. Final Identity System The resulting logo and pattern integrate recognizable motifs and color harmonies from the brand’s key style periods, creating a corporate identity that feels contemporary yet deeply rooted in design history. The new identity not only showcases the significance of MisterDesign’s heritage but also frames the brand as enduring, relevant, and future-driven. By building a visual world in which iconic design eras seamlessly meet, the rebranding embodies MisterDesign’s commitment to excellence, continuity, and innovation.

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Cover image for Unifortis, a trusted expert in

Unifortis, a trusted expert in optimizing social legislation. Navigating the complexities of ever-changing social regulations, Unifortis helps organizations avoid unnecessary financial burdens and seize opportunities for subsidies and incentives. Their work demands precision, authority, and long-term reliability; qualities that needed to be reflected in their new visual identity. Bonjourney invited me to collaborate on the rebranding trajectory, with my role centered on developing a renewed brand identity that respects Unifortis’ classical roots while elevating the visual system to a contemporary standard. Project Scope The brief required the creation of a new brand identity, with a strong emphasis on preserving the iconic lion-and-ball symbol; an emblem representing oversight, authority, and control. The new logo therefore needed to embody both the legacy of the brand and the functional nature of their core products, which are primarily digital applications. Before initiating the visual exploration, I conducted a thorough assessment of the brand’s values, market positioning, and internal identity. This strategic foundation shaped all subsequent creative decisions. Brand Values & Strategic Framework Trust The reassurance of expertise built over decades. Control Oversight and structure in an increasingly complex regulatory environment. Longevity A stable, enduring presence that adapts while remaining dependable. From the brand evaluation, these three core attributes emerged. The visual identity needed to encapsulate these qualities through form, colour, and typography. The resulting palette balances human warmth with technical precision, reflecting both the consultancy’s personable approach and their deep regulatory expertise. Visual Identity Development Typography To connect Unifortis’ heritage with its future, I selected a typeface that merges the nostalgic familiarity and trust of a typewriter aesthetic with a subtle digital sharpness. This creates a bridge between tradition and modernity, echoing the evolution of the brand itself. Symbol Design The lion: Unifortis’ long-standing icon, was completely re-illustrated to achieve structural harmony, clarity, and modern relevance. Built meticulously with circular geometry, the lion’s form now aligns seamlessly with the ball it holds, creating a unified composition that expresses stability and control. Colour System The colour palette balances the human dimension of Unifortis’ work with the technical, expert-driven nature of their services. Muted, trustworthy tones are paired with sharper, more authoritative accents to ensure clarity and distinction. Outcome The new identity positions Unifortis as both timeless and forward-thinking, respecting its historical roots while enhancing its relevance in an increasingly digital environment. Once the visual identity was completed, Bonjourney proceeded with platform development, integrating the brand system into the renewed digital experience and further shaping Unifortis’ future direction.

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Get Sparked Studio

Visual & Motion Brand Designer