Your Google Business Profile and your website should be a two-part engine, not competitors.
A lot of local service businesses treat their online presence like an either/or decision: "Should we focus on Google Maps reviews, or do we actually need a website?"
Why your website doesn’t need more animations—it needs to load faster
It’s tempting to pack a website with complex animations, video backgrounds, and heavy widgets. But if your site takes more than 2.5 seconds to load, over half your visitors leave before seeing any of it.