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Your Google Business Profile and your website should be a two-part engine, not competitors.
A lot of local service businesses treat their online presence like an either/or decision: "Should we focus on Google Maps reviews, or do we actually need a website?"
The reality is that high-converting businesses use them together:
Google Maps wins the initial discovery: When someone searches for a plumber, salon, or mechanic near them, your profile and star rating catch their eye first.
Your website closes the deal: Google profiles have limited space. A clean, dedicated website answers the questions that stop people from calling: full service lists, pricing clarity, proof of work, and answers to common concerns.
Google rewards verified websites: Having a fast, mobile-friendly website linked directly to your Google profile gives search algorithms stronger authority signals, helping your local ranking over time.
Think of your Google profile as your digital shopfront sign, and your website as the consultation that turns a passerby into a paying client.
When you look up a local service, do you check their reviews first, or do you visit their website before deciding to call? Let’s hear your take below!
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Your Homepage Might Be Costing You Customers
Imagine someone visits your website for the first time.
They land on your homepage, look around for a few seconds, and still can't answer three simple questions:
What does this business offer?
Is this the right service for me?
What should I do next?
So they leave.
The problem might not be your products, your prices, or even your marketing. Your homepage may simply not be communicating clearly enough.
A good homepage should make it easy for visitors to understand your business, see why they should trust you, and take the next step.
When I design websites with Framer, I focus on making that first experience clear, engaging, and easy to navigate.
Because your homepage shouldn't make potential customers work to understand your business.
It should make them want to know more.
Does your homepage clearly tell visitors what your business does within the first few seconds?
#Framer #WebDesign #WebsiteDesign #SmallBusiness #UXDesign #WebDesigner
GA4 Funnel Tracking & Landing Page Reporting for a Real Estate Brand:
I helped a real estate company answer one key question: where are we losing leads?
I started by working with their CMO to understand the vision for their marketing system and scope the project.
I audited their existing GA4 setup and found where tracking was missing or unreliable.
I rebuilt their event tracking around the real lead journey, from first visit to booked call.
I set up tracking for landing page views, scroll depth, form starts, lead submissions, and booked calls.
I marked lead submissions as key events so every landing page is measured on real conversions.
I built a GA4 funnel exploration that shows exactly how many visitors move from one step to the next.
I created path explorations to reveal where users go after landing, and where they drop off.
I connected GA4 landing page data with OptinMonster opt-ins to show which pages and popups actually convert.
I designed a clean Looker Studio dashboard the whole team can understand at a glance.
I gave them, for the first time, traffic, engagement, and conversion rate side by side for every landing page.
I flagged the biggest gaps in the user journey so the team knew exactly which page and step to fix first.
I turned their marketing decisions from guesswork into data they can trust.
I keep client data confidential, so the visuals in this project use sample data to show the system I built.
I can do the same for your business: find the cracks in your funnel and turn analytics into a clear growth plan.
🏡 GA4 Funnel Tracking & Looker Studio Dashboard | Real Estate
A real estate client on Upwork had plenty of traffic but no idea where leads were slipping away. 📉
⚙️ What I did:
✅ Set up GA4 funnel tracking from first visit to booked call
🔍 Built path explorations to spot where users drop off
🔗 Combined GA4 + OptinMonster data into one landing page report
📊 Designed a Looker Studio dashboard the whole team can read at a glance
🚀 The result:
The team finally saw which pages convert, which don’t, and exactly what to fix first. 🎯
🔒 Client data is confidential, so visuals use sample data.