🏡 GA4 Funnel Tracking & Looker Studio Dashboard | Real Estate

A real estate client on Upwork had plenty of traffic but no idea where leads were slipping away. 📉

⚙️ What I did:

✅ Set up GA4 funnel tracking from first visit to booked call 🔍 Built path explorations to spot where users drop off 🔗 Combined GA4 + OptinMonster data into one landing page report 📊 Designed a Looker Studio dashboard the whole team can read at a glance

🚀 The result: The team finally saw which pages convert, which don’t, and exactly what to fix first. 🎯

🔒 Client data is confidential, so visuals use sample data.