GA4 Funnel Tracking and Landing Page Reporting for Real EstateGA4 Funnel Tracking and Landing Page Reporting for Real Estate
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GA4 Funnel Tracking & Landing Page Reporting for a Real Estate Brand:
I helped a real estate company answer one key question: where are we losing leads?
I started by working with their CMO to understand the vision for their marketing system and scope the project.
I audited their existing GA4 setup and found where tracking was missing or unreliable.
I rebuilt their event tracking around the real lead journey, from first visit to booked call.
I set up tracking for landing page views, scroll depth, form starts, lead submissions, and booked calls.
I marked lead submissions as key events so every landing page is measured on real conversions.
I built a GA4 funnel exploration that shows exactly how many visitors move from one step to the next.
I created path explorations to reveal where users go after landing, and where they drop off.
I connected GA4 landing page data with OptinMonster opt-ins to show which pages and popups actually convert.
I designed a clean Looker Studio dashboard the whole team can understand at a glance.
I gave them, for the first time, traffic, engagement, and conversion rate side by side for every landing page.
I flagged the biggest gaps in the user journey so the team knew exactly which page and step to fix first.
I turned their marketing decisions from guesswork into data they can trust.
I keep client data confidential, so the visuals in this project use sample data to show the system I built.
I can do the same for your business: find the cracks in your funnel and turn analytics into a clear growth plan.
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