Cecilia Caballero
Senior Copywriter, Project Manager and Content Creator
Ready for work
Cecilia is ready for their next project!
Amigos do Betão is an NGO based in São Paulo whose main goal is the dignified social reintegration of former inmates, people experiencing homelessness, and individuals in addiction recovery. The challenge, deeply rooted in sensitivity, was to create a communication strategy that would make an impact on everyone, giving a face and a name to those in vulnerable situations.
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Copacons faced two key challenges: attracting new members and retaining existing ones, especially those who weren’t fully taking advantage of their benefits.
The approach was simple, concise, and effective: Why settle for just being a member, when you could be a Socioité? BTW, this a very Paraguayan word to describe something that goes beyond what’s expected 😜
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By analyzing the performance of organic posts, many brands have found a simple and effective way to capture users’ attention: memes.
While the strategy is part of a broader content plan delivered at a steady pace, it’s a valid method to build and strengthen a sense of community among followers. What do you think?
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