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Amigos do Betão is an NGO based in São Paulo whose main goal is the dignified social reintegration of former inmates, people experiencing homelessness, and individuals in addiction recovery. The challenge, deeply rooted in sensitivity, was to create a communication strategy that would make an impact on everyone, giving a face and a name to those in vulnerable situations.
Thank you, Ciro! 😊
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nième génération treats every garment like a document that's been through the machine one generation too many — toner bleed, registration drift, ghost color from the pass before, built as the design rule, not the finish.
Two-tone system. One degraded accent. Zero decoration.