Cathy Duong
Product Designer, 3+ years on complex end to end systems
New to Contra
Cathy is ready for their next project!
Increasing App Engagement by Simplifying Trip Planning and Ticketing for Metrolink Riders
Metrolink’s mobile app is a key way riders buy tickets—but many found it confusing, limited, and frustrating to use. Important tasks like choosing the right ticket, finding routes, and tracking trains weren’t clear or fully supported, leading to wasted time, mistakes, and lower app usage.
As the sole designer, I led a 3-month redesign focused on making the app more useful beyond just ticket purchasing. I clarified complex ticket information, simplified the buying process, and introduced key features like route recommendations, train tracking, and schedule checking—all designed to help users plan their trips with confidence.
After two rounds of user testing and iteration, user satisfaction significantly improved. The likelihood of users returning to the app increased by 37%, and overall experience ratings became more positive. This project demonstrated how clearer content, better structure, and the right feature set can turn a frustrating tool into one riders actually want to use.
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Reducing project rejections by making property submissions easier in the L.A. TDM Calculator
Getting a real estate project approved by the City of Los Angeles involves navigating detailed requirements, and even small mistakes can lead to delays or rejection. The L.A. TDM Calculator was built to help developers meet those requirements, but a key part of the experience wasn’t keeping up with how projects actually work in the real world.
Most projects include multiple properties, each with its own ID number. The tool, however, only allowed users to enter one. This mismatch created confusion, caused errors, and ultimately led to valid projects being rejected.
This project focused on closing that gap, making it easier for users to enter the right information the first time, so they could move forward with confidence.
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From demo to decision: redesigning the insights dashboard for our flagship product.
Transformed a high-stakes dashboard that was struggling to serve both sales prospects and existing clients into a flexible, self-serve experience. Designed for a spectrum of users, from first-time evaluators to power users to executive stakeholders while balancing usability, analytical depth, and storytelling.
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Curating the mental health care browsing experience to be more modern and in alignment with their new brand, attract new site visitors, and increase conversion rates
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