Catalina Moreno
Email Marketing, Copywriting & Digital Experiences
New to Contra
Catalina is ready for their next project!
A personalized email experience designed to make travel recommendations feel more relevant to each user.
I explored how dynamic content could turn a standard recommendation module into a more personal experience, adapting featured listings to the user's recent searches and travel interests.
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A welcome email campaign designed to turn new subscribers into first-time customers.
I worked on the email concept, copy and customer journey, combining a first-order incentive with useful content to introduce the brand.
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109
A re-engagement campaign created for inactive subscribers, with a strong promotional hook and a simple, playful message.
I worked on the campaign concept, copy and email strategy, adapting the offer to encourage inactive users to come back to the brand.
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128
A newsletter designed to help customers find their perfect denim fit through a simple and engaging experience.
I worked on the concept, copy and email experience, turning a product-focused message into a more personal and interactive journey.
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