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A welcome email campaign designed to turn new subscribers into first-time customers.
I worked on the email concept, copy and customer journey, combining a first-order incentive with useful content to introduce the brand.
➝Audience😊
New newsletter subscribers.
➝Objective🚀
Build an initial relationship with new subscribers and encourage their first purchase.
➝Customer Journey💯
New subscriber joins the mailing list → receives a welcome email → discovers the brand and its content → receives a...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Setsu 4.0 Floral Ankle Boot — Product Launch Video
Laidback London Footwear
A 6-shot cinematic product video created to launch the Setsu 4.0 Floral Ankle Boot for Laidback London. The concept was built around a slow, sensory reveal — teasing the product before showing it in full, then guiding the viewer through its key details before closing on a clean brand moment.
Creative approach:
The video opens with a partial, moody teaser shot before revealing the boot in full with soft studio lighting and a subtle camera orbit to establish it as the hero product. From there, the video moves into a series of macro feature highlights — the shearling-lined interior, the hand-embroidered floral detailing, and the chunky treaded platform sole — each shot with slow, deliberate camera movement and warm, directional lighting to emphasize texture and craftsmanship. A lifestyle sequence grounds the product in a real-world autumn/winter setting, showing the boot in motion. The video closes on a clean, brand-forward final frame with logo and tagline.
What I delivered:
- Full shot-by-shot creative direction (camera movement, lighting, pacing) for a 6-scene product story
- On-screen copy and callouts highlighting key product features and benefits
- A cohesive visual narrative moving from teaser → hero reveal → feature details → lifestyle context → brand close
- Styling aligned to the brand's aesthetic: warm, artisanal, "crafted for the free spirit"
Result: A polished, scroll-stopping product video built to highlight craftsmanship and drive interest in the Setsu 4.0 boot across social and e-commerce placements.
