My new client runs a top-tier pet services business in Eindhoven. Her personalized care means highly complex pricing—fees shift based on daily visits, peak seasons, pet count, location, and add-ons. She desperately needed an upfront interactive calculator to filter out window-shoppers and automate quoting. The Challenge: Existing Framer pricing plugins couldn't handle her multi-layered conditional logic or required expensive monthly subscriptions that didn't make sense for an independent business. The Solution: Instead of settling for a restrictive template, I built a custom solution. As a designer (not a developer), I used Gemini to engineer the custom React code for her exact mathematical logic. I deployed it as a native Framer code component and used Framer's AI Agent to style it perfectly to match her brand. We are just getting started, but this custom workflow sets a massive foundation for the rest of the site! Try it out here (https://www.carodilello.com/calculator) Have you used AI to build a custom code component when a no-code tool hit a wall? Let me know!

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Option B won! 🏆 Thank you to everyone who voted on the layout. For anyone curious about the original website, here is the quick before-and-after. The main goal here was to fix the text contrast. Changing the background image made the typography fully visible while adding much-needed context; sharpening the hierarchy to increase the overall impact and drive actual conversions. Drop a comment below. Did the right version win? 👇

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Taking a trip down memory lane with the Flix Media case study! 🍿 I designed this site years ago to modernize how Argentina's top cinema chain sells advertising. I focused on fixing a "lack of structure" and building a "foundation for conversion" to turn a complex catalog into a user-friendly platform. Check out the full breakdown on my website 🚀

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How do you visualize sound? 🌊 For Menura Studio, I focused on a sleek, dark UI that lets their immersive audio work take center stage. 150+ projects and 40+ brands later, their new digital home is live. Check it out 🎉

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Caro di Lello

Turning brand strategy into Websites that convert