Carmen González Vázquez
Social Media Strategist and Creative Copywriter.
New to Contra
Carmen is ready for their next project!
Developed a community engagement initiative for CaixaBank, organizing a running experience led by Olympic athlete Reyes Estévez to strengthen brand connection through sport and shared experiences.
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Planned and coordinated a branded content production for Cannondale, bringing together photographers, videographers, athletes and partner brands to create a cohesive campaign aligned with the brand’s positioning.
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Conceptualized and delivered a sold-out wellness weekend, connecting wellness, hospitality and lifestyle brands through strategic partnerships and community activation. Led the event’s creative direction, designing and producing all visual assets, signage and digital content.
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“GRWU” Get ready with us - campaign. Collaborated with cycling influencer @sarabace and her partner for a matching-looks "GRWM" Reel featuring premium cycling gear. The relatable couple format resonated powerfully — generating 15,300 likes and 83 comments, one of the account's all-time best Reels. Etxeondo tagged in caption drove direct profile visits and follower growth.
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Less noise, more impact. Creative thinking for big ideas.
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