Carmen González Vázquez
Social Media Strategist and Creative Copywriter.
New to Contra
Carmen is ready for their next project!
Developed a community engagement initiative for CaixaBank, organizing a running experience led by Olympic athlete Reyes Estévez to strengthen brand connection through sport and shared experiences.
Planned and coordinated a branded content production for Cannondale, bringing together photographers, videographers, athletes and partner brands to create a cohesive campaign aligned with the brand’s positioning.
Conceptualized and delivered a sold-out wellness weekend, connecting wellness, hospitality and lifestyle brands through strategic partnerships and community activation. Led the event’s creative direction, designing and producing all visual assets, signage and digital content.
“GRWU” Get ready with us - campaign. Collaborated with cycling influencer @sarabace and her partner for a matching-looks "GRWM" Reel featuring premium cycling gear. The relatable couple format resonated powerfully — generating 15,300 likes and 83 comments, one of the account's...
Less noise, more impact. Creative thinking for big ideas.
