Quick tip for local businesses: put your most-asked questions on your homepage, and actually answer them.
Pricing range. How long it takes. What happens first. What if something goes wrong. If your site makes people call just to find that out, a lot of them won't call at all.
I built this site for a New Jersey contractor revenue-infrastructure company. The job wasn't just "make it look good" — it was turning visits into booked jobs: a clear offer above the fold, a plain-English service breakdown, reviews,...