AI has made video production more accessible, but it hasn't made having a good idea any less important.
You can generate beautiful visuals, realistic characters, and cinematic scenes in minutes.
But knowing what to create, why it matters, and how to make every scene serve the...
A good ad doesn't always need a big budget.
Sometimes, it just needs an idea people haven't seen a hundred times before.
A familiar product. An unexpected situation. A story that makes you curious enough to keep watching.
That's the part of advertising I find most interesting:...
Medik8
Cinematic AI Spec Ad | Medik8 Crystal Retinal 6
The idea
What if a skincare product was treated like a top-secret formula worth protecting?
That question became the starting point for The Forbidden Vault, a cinematic spec ad concept created for Medik8.
Inspired by the...
HUSBANDS PARIS | Made for Moments That Matter
Project Type: AI Video Spec Ad
Duration: 57 seconds
Tools: Google Flow
About the Project
This is a self-initiated spec ad concept for Husbands Paris, created to explore how AI video can bring luxury menswear advertising to life through...
SPEC AD | YSL Y EAU DE PARFUM
Looking good is one thing. But the right fragrance brings everything together.
For this concept, I wanted to tell a simple, relatable story about a man who has put together the perfect look for a night out, only to realise he has forgotten one...