Looking good is one thing. But the right fragrance brings everything together.
For this concept, I wanted to tell a simple, relatable story about a man who has put together the perfect look for a night out, only to realise he has forgotten one important detail: his fragrance.
The result is a cinematic spec ad that combines everyday storytelling with luxury product visuals, building toward the idea that fragrance is the finishing touch to a complete look.
This is an independent spec ad created with Google Flow, exploring AI-powered commercial storytelling and product advertising.
Two Ads, Two Designs but Different Vibes:
Using the hours and the rest day, I came with these ads using the
software of SVGator combined with the transitions from Adobe After Effects.
Vote and let me know your opinions on which one and why?
Designing a fragrance website with 2 sections that feels as premium as the product.
Built a fragrance experience where the product takes center stage.
I wanted the website to feel as refined as the fragrances themselves minimal layout, strong typography, immersive product visuals, and subtle interactions that make exploring each scent feel premium.
The goal wasn’t to fill the page with elements, but to give every product enough space to create its own presence.
Built with Next.js, with a focus on responsive design, smooth interactions, and a polished browsing experience.
The product imagery is doing most of the work here. Did you use art-directed mobile crops, or keep one image with a different object position? That can preserve label detail without loading the full desktop asset.
The marbled swirl on the LUME can and the condensation droplets on the hand make this feel like a real shoot, Ema. The Real Coffee for a Brighter You headline with the clean serif type gives it genuine luxury weight. Impressive sample.