Caleb Afolabi
Creative UI/UX designer crafting clean user-friendly designs
New to Contra
Caleb is ready for their next project!
Day 4/7: High-Converting Coaching Website
For this coaching brand, the goal was simple:
Position authority
Build emotional connection
Drive booked calls
Key focus:
• Strong, benefit-driven headline
• Clear target audience (ambitious men who feel stuck)
• High-contrast CTA (“Book Your...
The first quarter is almost over.
How you finish Q1 will shape how you start Q2.
Don’t drift into the next quarter.
Enter it with momentum.
A great hero section does three things well:
- Communicates value instantly
- Builds trust quickly
- Guides users to take action
Design is not just about looking good.
It’s about turning visitors into customers.
Day 4/7 – Full SaaS Home Page
SaaS websites must do one thing well: Turn curiosity into sign-ups.
Key UI concepts:
• Conversion-driven headline
• Simple explanation of value
• Clean dashboard preview for credibility
• Benefit blocks with scannable layout
• Social proof &...
Day 1/7 - Sharing my recent SaaS landing page design.
This hero design was built around one goal:
Turn visitors into trial users.
What I focused on:
• Clear, bold headline that speaks to pain: “Stop wasting money on marketing that doesn’t work.”
• Strong subtext explaining...
