Caitlin Jones
Content and social media support for small brands.
New to Contra
Caitlin is ready for their next project!
Social Media Management for Instagram Page
Content management for @seymourfogel, an Instagram account dedicated to the life and work of artist Seymour Fogel. I run a consistent 3x/week posting schedule, researching and developing historically accurate content covering his biography, artistic movements, and body of work. This project reflects my ability to manage a content calendar around a research-driven, factual subject — translating archival material into a clear, engaging social format.
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Real Estate Brand Content
Social content and brand voice for my own real estate practice with Engel & Völkers, serving Lake Tahoe, Carson Valley, and Northern Nevada. Since relocating, I designed a lightweight, sustainable content system built around a realistic 2x/week cadence, prioritizing referral relationships over high-volume posting. This shows how I adapt tone and visual style for a professional, trust-driven local audience versus a lifestyle brand.
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Pinterest Pin Designs
Pinterest Covers
Pinterest pin designs for @rooted.returning, a slow-living lifestyle brand. Designed to fit Pinterest's visual search behavior — clean typography, soft natural tones, and a clear single message that stops the scroll while staying true to the brand's modest, clean aesthetic. Part of an ongoing content system connecting everyday rituals to daily rhythms.
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@rooted.returning - Instagram Grid & Content Strategy
Content strategy and visual identity for @rooted.returning, a slow-living Instagram brand blending Jewish calendar rhythms, clean beauty, and modest linen aesthetics. I plan content around the Jewish calendar — parshas, chagim, Rosh Chodesh — pairing reflective captions with a consistent visual palette. My strongest format has been short, direct, invitation-style captions paired with a single on-screen text line, like ‘I saved you a seat’ on a Dead Sea post, which became my top-performing content to date. Built from the ground up: brand voice, visual system, and posting rhythm.
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