Wrapped up a lifecycle email system for Realworld — spanning customer (dot) io and Beehiiv.
What started as a campaign build turned into fixing underlying infrastructure, cleaning data, and setting up a system that can actually scale with the product.
This is the part most people...
RECOMMENDED
“Isaac was prompt, professional, and thoughtful. I would absolutely work with him again.”
Most onboarding emails don’t fail because of copy.
They fail because there’s no system behind them.
Recently worked on fixing:
• Emails going to spam → now landing in inbox
• Onboarding that didn’t drive action → rebuilt around user behavior
• No lifecycle beyond signup → now...