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Most onboarding emails don’t fail because of copy.
They fail because there’s no system behind them.
Recently worked on fixing:
• Emails going to spam → now landing in inbox
• Onboarding that didn’t drive action → rebuilt around user behavior
• No lifecycle beyond signup → now structured into flows
Next step is always the same:
recovering users who didn’t activate.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most SaaS founders build their onboarding to impress, not to help. This founder figured that out the hard way. This is the email I wrote when he finally changed it. Signups to active users went up 40% in 60 days. No fluff, no feature tour, no checklist. Just a founder being honest with his list about what he got wrong and how he fixed it. That's the kind of email that makes subscribers trust you.
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