Brian Kegwaro 's Work | ContraWork by Brian Kegwaro
Brian  Kegwaro

Brian Kegwaro

Marketer driving revenue growth through strategic campaign e

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Cover image for Stop losing viewers in the
Stop losing viewers in the first 3 seconds. 🛑 A lot of creators focus so much on their script that they forget about the dynamic pacing. I specialize in turning raw footage into high-retention TikToks, Reels, and Shorts using a fast, mobile-optimized CapCut workflow. What I bring to your brand: ✅ Retention-focused dynamic cuts & visual hooks ✅ Trendy, auto-captions styled to match your unique vibe ✅ Premium sound design & trending audio integration I have open slots this week for 1-2 new creators looking for a reliable daily or hourly video partner. Drop a comment or DM me your raw clips, and let's scale your views together! 🚀
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Cover image for Conversion Copywriting & Funnel Optimization
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Conversion Copywriting & Funnel Optimization • The Goal: Re-engineer existing sales page messaging to eliminate friction, answer customer objections, and significantly boost conversion rates. • The Strategy: Conducted a thorough mobile user-experience audit and completely rewrote the headline hooks, product benefit bullets, and call-to-action sections. • My Role: Acted as Lead Conversion Copywriter, restructuring the informational layout and tailoring the messaging voice directly to core consumer pain points. • The Result: Elevated page checkout conversions from an initial 1.5% to a highly profitable 3.8%, vastly improving the client's return on traffic spend.
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Cover image for Automated Lifecycle & Email Retention
Automated Lifecycle & Email Retention Flows • The Goal: Recover abandoned shopping carts and build automated customer welcome sequence tracks to increase lifetime customer value (LTV). • The Strategy: Built highly personalized email segments based on user behavior data and designed automated multi-day drip campaigns with strong direct-response hooks. • My Role: Designed the visual layout mapping for the automation triggers, wrote all email copy headlines, and performed routine mobile asset testing. • The Result: Increased total revenue attributed directly to email flows by 28% and consistently achieved open rates well above the 35% industry average.
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Cover image for Paid Social Acquisition & Ad
Paid Social Acquisition & Ad Creative Strategy • The Goal: Maximize return on ad spend (ROAS) and rapidly accelerate monthly revenue through paid advertising channels. • The Strategy: Deployed a structured testing matrix across Meta and TikTok, pairing mobile-optimized visual ad assets with highly targeted direct-response copy. • My Role: Designed high-converting ad layouts using mobile assets, wrote persuasive ad hooks, and iteratively monitored daily campaign metric performance. • The Result: Drastically lowered customer acquisition costs (CAC) while consistently scaling total ad revenue month-over-month.
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