Paid Social Acquisition and Ad Creative StrategyPaid Social Acquisition and Ad Creative Strategy
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Brian Kegwaro
• Oct 7
Paid Social Acquisition & Ad Creative Strategy
• The Goal: Maximize return on ad spend (ROAS) and rapidly accelerate monthly revenue through paid advertising channels.
• The Strategy: Deployed a structured testing matrix across Meta and TikTok, pairing mobile-optimized visual ad assets with highly targeted direct-response copy.
• My Role: Designed high-converting ad layouts using mobile assets, wrote persuasive ad hooks, and iteratively monitored daily campaign metric performance.
• The Result: Drastically lowered customer acquisition costs (CAC) while consistently scaling total ad revenue month-over-month.
Digital MarketingDigital Marketing Growth MarketingCanvaGoogle AdsTikTok
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