pro
Brandon Menjivar
AI campaigns and brand designer for premium consumer brands.
Magna -Apple Juice Flavor Campaign
This project for Magna explored what happens when luxury meets hydration. The visual language of Martinelli's, rebuilt for performance and well-being.
The goal was never a single strong image. It was a campaign that felt tight, intentional, and unified across every asset. That kind of coherence doesn't start with a prompt. It starts with a process.
Before a single image was generated, the aesthetic was researched and defined. Camera selection, focal length, lighting direction, color palette, contrast, and composition. Soft versus hard light. Ambient versus directional. Warm amber tones that feel earned, not filtered.
Only then did AI enter the process. Not as a shortcut. As a tool in the service of a vision that already existed.
The result is a campaign that looks planned because it was a dark, moody, cinematic world where an apple juice flavor carries the weight of something premium, intentional, and worth reaching for.
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The Raleigh Miami — Luxury Real Estate Film
To showcase the future experience of The Raleigh Miami, I created a cinematic luxury brand film using the project's architectural renderings as the foundation.
Rather than producing a traditional real estate walkthrough, the objective was to create an emotional, hospitality-driven film that immerses viewers in the atmosphere, architecture, and lifestyle of the development before construction is complete.
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I developed the full brand identity for Marin Car Club, creating a cohesive visual system built around the culture, energy, and community of automotive enthusiasts.
The project included the primary logo and supporting marks, typography, color palette, badges, patterns, merchandise, apparel, signage, social media assets, membership materials, and digital applications. I also developed a range of branded touchpoints to make sure the identity could live consistently across both physical and digital environments.
The goal was to create something that felt premium, timeless, and rooted in classic automotive culture, while still feeling modern enough to grow with the club. Every element was designed to work together as a flexible system rather than just a standalone logo.
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To bring Life of Waves to life, I directed the development of a 30-minute cinematic film, leading the project from early creative direction and AI pipeline development through final production.
I built and directed a complete production workflow, developing the visual language, establishing repeatable image and video generation systems, creating reference-driven workflows, maintaining character and environmental continuity, and overseeing compositing, editing, and final delivery.
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