Brady Starr

Three blogs, a cover for every post.

I design and run the blogs for TasteOS, pirch and tab, and each one looks like its own product. TasteOS paints its mascot into every scene. pirch gives each post one small object and publishes original research with its sources. tab pairs...

impasto: an iPad oil painting app where the paint has real thickness.

I trained as a painter at the Schuler School, and digital paint always skipped the part I loved: the weight of a loaded brush, paint that's still wet tomorrow, a surface you can sand, glaze and varnish. In...

Blurt: an app builder you talk to. A concept for teens and anyone who learns differently: you say what you want, it builds it step by step, and the next idea is always one big button. Four research reports came first, then a design system with one rule (the tool stays quiet,...

A rulebook, not a template.

Most startup marketing is one template on repeat. For tab, our freelance time tracker, we wrote rules instead, and every poster has to follow all of them:

The logo leads. tab doesn't have one logo, it has thirty-three.

The screen is real. A poster is a...