New Agency Website for @paulstreetco 🌟
The visual direction leans into high-contrast typography, clean structure, and confident negative space, balancing editorial credibility with the energy of a performance-driven agency. Every section was designed to communicate authority...
Wayyy less competition. Most blue collar business completely overlook these metrics and have profit to put towards marketing that actually converts
The point about roofers and garage door companies being an underrated niche is real. Way less competition than going after another SaaS startup, and those business owners actually have budget to spend on a website that converts.
The aesthetics of brand design carry over in a big way from the sports world!
Learning things like CRO, GMB, and other ad specific skill sets were something I had to really dive deep into in the blue collar niche
Going from top sports brands to roofing sites is such a specific pivot, and probably the kind of range most designers claim to have but rarely get proof of. What carried over between those worlds, and what had to be relearned completely?
So many gems
@Brady Patterson (From 49ers to Roofers) 🏈 → 🛠️
How to Out-Strategy as a Designer AI in 2026 🎬
In this episode, we sat with @Brady Patterson who went from working with top sport brands like 49ers, USC, Fox Sports, Apple, and Hulu to building cult‑like brands and high‑converting websites for roofers,...