The aesthetics of brand design carry over in a big way from the sports world! Learning things lik...The aesthetics of brand design carry over in a big way from the sports world! Learning things lik...
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The aesthetics of brand design carry over in a big way from the sports world!
Learning things like CRO, GMB, and other ad specific skill sets were something I had to really dive deep into in the blue collar niche
Going from top sports brands to roofing sites is such a specific pivot, and probably the kind of range most designers claim to have but rarely get proof of. What carried over between those worlds, and what had to be relearned completely?
The Spark
Riwo wanted to stand out in a crowded cycling market where every website looks the same: white backgrounds, endless product grids, and spec sheets nobody reads. They didn't just want a site. They wanted a first impression people would remember.
My Take
I started with one question: what does it feel like to ride? Not the gear, not the numbers, but the moment you lean forward, grip the bars, and focus on the road ahead. That feeling became the whole design direction.
What I Built
A hero with attitude: The rider's intense, focused expression tells the brand story without a single paragraph.
Warm, grounded colors: Deep olive and earthy brown give the page a premium, editorial feel, far from the typical neon-and-chrome cycling look.
A lime-green spark: One bright accent on the button, menu, and price pulls attention exactly where it matters.
Typography with confidence: The large, clean headline "Ride Beyond Limits" sets the tone: bold, modern, and motivating.
Simple, clear path: One message, one price anchor, one button. No clutter, no confusion.
The Outcome
A landing page that feels premium, moves with energy, and guides visitors straight to the bikes. It gives Riwo a strong visual identity and a hero section that works as both a brand statement and a sales tool.
This design has a really strong sense of rhythm. The spacing between sections and components creates a natural flow that makes the interface easy to follow.