Bojan Mitevski

One of our clients lost 20% of their website traffic. That was the right outcome.

Their site was organized around who they are and who they serve. Almost nothing about what the product does.

So we rebuilt the website around the product, with each item named after what it does. The...

One of our clients lost 20% of their website traffic. That was the right outcome.

Their site was organized around who they are and who they serve. Almost nothing about what the product does.

So we rebuilt the website around the product, with each item named after what it does. The...

Back in January we worked with Kyan Health on their brand awareness video.

The metric I care about is Average View Duration which is 74%. Views tell you distribution worked. Watch time tells you the story worked.

The rule: time spent on the problem should never be less than time...

Fewer than 25% of businesses have an animated logo.

Which is strange, considering a logo animation can live almost anywhere:

• Email headers and signatures • Video intros and outros • Website headers and loading screens • Social profiles and stories • Event screens and booth...