The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Back in January we worked with Kyan Health on their brand awareness video.
The metric I care about is Average View Duration which is 74%. Views tell you distribution worked. Watch time tells you the story worked.
The rule: time spent on the problem should never be less than time spent on the product. Most videos get this backwards. They open with what they built, and lose people in five seconds.
None of this is a motion design decision. It's a sequencing decision, made in a storyboard, weeks earlier.
Amazing work👏🔥🔥
74% average view duration says it all. Great sequencing.
74% AVD is the flex, not views
Let's go, absolutely crushing it!
Thanks Dani! Appreciate the support!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
By far the best thing we've made. Still can't stop rewatching it. Product video for Jockey🔥
top notch design
Brand Motion Reel
Logos fail to capture attention in environments where brand feel dictates user engagement.
I built these kinetic typography sequences using After Effects to establish brand recognition. The motion physics map directly to each distinct brand identity, ranging from rigid automotive reveals to fluid typography transitions.
This video perfectly captures the brand's interfaces by defining the foundational motion language developers will deploy for loading states and brand interactions.
Matching the motion to each logo's personality works well. The stiff reveal on Ford against the loose one on Spott shows the range.
New case study: motion product film for a mobile streaming app. Some shots filmed on camera, some AI generated, the rest built in After Effects
Check it out
This is only high end