Back in January we worked with Kyan Health on their brand awareness video. The metric I care abou...Back in January we worked with Kyan Health on their brand awareness video. The metric I care abou...
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Bojan's avatar
Onward Studio logo
Bojan Mitevski
pro
• Aug 16
Back in January we worked with Kyan Health on their brand awareness video.
The metric I care about is Average View Duration which is 74%. Views tell you distribution worked. Watch time tells you the story worked.
The rule: time spent on the problem should never be less than time spent on the product. Most videos get this backwards. They open with what they built, and lose people in five seconds.
None of this is a motion design decision. It's a sequencing decision, made in a storyboard, weeks earlier.
Picto's avatar
Picto Design Studio logo
Picto Design Studio
pro
• 2d
Amazing work👏🔥🔥
DESH's avatar
DESH Group
pro
• 1d
74% average view duration says it all. Great sequencing.
Nazar's avatar
Yasno Design Agency logo
Nazar Koliano
pro
• 1d
74% AVD is the flex, not views
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