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Back in January we worked with Kyan Health on their brand awareness video.
The metric I care about is Average View Duration which is 74%. Views tell you distribution worked. Watch time tells you the story worked.
The rule: time spent on the problem should never be less than time spent on the product. Most videos get this backwards. They open with what they built, and lose people in five seconds.
None of this is a motion design decision. It's a sequencing decision, made in a storyboard, weeks earlier.
Amazing work👏🔥🔥
74% average view duration says it all. Great sequencing.
74% AVD is the flex, not views
Let's go, absolutely crushing it!
Thanks Dani! Appreciate the support!
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A launch film for a health product has to earn trust before it can impress.
For this AI health assistant, I created the motion design that brings the product into everyday life: calm pacing, soft glass surfaces, and an interface that lives inside real scenes.
Check it out. Would love to hear what you think.
Love the calm, thoughtful approach. It feels natural and helps build trust in the product.
Shot & Edited this Brand Video for completing 9 Years for Brand "Scarters".
