Backyard Rituals is a personal concept project created to explore a relaxed, real-life outdoor lifestyle brand. The focus was on capturing a confident but approachable tone — knowledgeable without being preachy — inspired by weekend cooking, shared meals, and time spent outside.
Description:A child stops in front of a glowing Coca-Cola fridge on Christmas Eve.Children gather, adults arrive, and when they sip Coca-Cola, they magically transform back into children, rediscovering joy and wonder.