CapCut Maison — A Belle Époque Couture Reimagination of CapCut

CapCut Maison reimagines CapCut as a luxury Parisian couture house inspired by Belle Époque elegance.

Created under Direction A — CapCut as a Different Industry, this project transforms CapCut from a creative editing tool into a fashion and lifestyle brand rooted in craftsmanship, culture and timeless storytelling.

Inspired by French couture houses and Art Nouveau design, CapCut Maison blends premium visual identity, packaging, digital experiences and campaign storytelling into one immersive luxury world.

Supporting cross-direction elements include Madame Cut as the creative muse and Belle Époque Paris as the visual setting — bringing together elegance, creativity and world-building through CapCut Design Studio.

The final proposal includes:

• Logo redesign and full brand identity system • Advertising posters and key campaign visuals • Packaging and luxury product concepts • Website landing page and mobile app UI • Couture collection and branded merchandise • Process proof and video documentation

Figma Presentation Deck: https://www.figma.com/deck/puK6LeUgYlASgb1dm5nNm5

CapCut Maison explores what happens when editing, storytelling and craftsmanship become part of one timeless couture experience — where every frame becomes couture.

Creator: Bianca Ursaru Instagram: @ursarub LinkedIn: www.linkedin.com/in/bianca-ursaru-3a723a205

Main Direction: Direction A — CapCut as a Different Industry