Benjamin Jansey
Web Designer & Front-End Developer | High-Impact Websites
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I wanted to create something that felt like a real fashion brand had already existed for years.
Not just a homepage. Not a collection of pretty screens. An actual store, with its own identity, imagery, products, interactions and all the small details that make a website feel complete.
That idea became NARROWFORM.
I created the brand and name, developed the art direction, produced the fashion and product imagery, designed the entire interface and shopping experience, and built the website myself.
I wanted the concept to hold up beyond the first impression, so I built the experience all the way through:
Product discovery
Product pages
Cart interactions
Checkout
Simulated payment
Cookie consent
Responsive layouts
Mobile interactions
And the smaller interface states throughout the experience
The imagery was created specifically for NARROWFORM using generative tools, then refined and directed to fit the same visual language as the website.
The result is a complete fashion e-commerce concept that you can actually explore.
This is probably the most involved project I've made so far, because I wasn't trying to design a website around an existing brand.
I wanted to create the brand, then build the website that belonged to it.
→ https://narrowformconcept.netlify.app/
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Epektasis
Architecture Studio · Independent Concept Project
Epektasis is an independent architecture studio concept inspired by Greek mythology and the story of Icarus.
The website explores how an architectural practice can use its digital presence to communicate not only its projects, but also the ideas, atmosphere, and visual language behind them.
The Approach
The experience was built around three priorities:
Conceptual Identity
Translate the Icarus-inspired concept into a visual language that feels connected to architecture while remaining appropriate for a contemporary studio.
Project Presentation
Give architectural work a strong visual hierarchy, allowing imagery, composition, and typography to carry much of the storytelling.
Immersive Interaction
Use movement and interaction to reinforce the concept without compromising navigation or readability.
My Role
I handled the visual direction, website design, responsive interface design, interaction design, and front-end development.
What I Built
Responsive architecture studio website
Concept-driven visual direction
Architectural project presentation
Responsive desktop and mobile layouts
Interactive navigation
Motion and micro-interactions
Front-end implementation
Result
The finished concept presents Epektasis as a studio with a distinct visual identity, combining architectural presentation with a narrative-driven digital experience inspired by the myth of Icarus.
Live project → https://epektasis-architecture-concept.netlify.app/
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Aurelia
Mediterranean Hotel · Independent Concept Project
Aurelia is an independent hotel website concept inspired by the atmosphere, architecture, and slower rhythm of the Mediterranean.
The project explores how a hospitality website can communicate a sense of place while making practical information — rooms, experiences, and the next step toward booking — easy to discover.
The Approach
The experience was built around three priorities:
Sense of Place
Use imagery, typography, composition, and motion to establish Aurelia's Mediterranean character before the visitor begins exploring.
Editorial Storytelling
Present the hotel, rooms, surroundings, and experiences through an immersive visual hierarchy inspired by luxury hospitality websites.
Clear Journey
Keep navigation and calls to action intuitive so the visual experience supports the practical needs of a hotel website.
My Role
I handled the visual direction, website design, responsive interface design, interaction design, and front-end development.
What I Built
Responsive hotel website structure
Hospitality-focused visual direction
Room and experience presentation
Responsive desktop and mobile layouts
Interactive navigation
Motion and micro-interactions
Front-end implementation
Result
The finished concept combines Mediterranean atmosphere with a structured digital experience, demonstrating how a hospitality brand can use its website to communicate destination, character, and experience while keeping the user journey clear.
Live project → https://aurelia-hotel-concept.netlify.app/
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Atelier North
Creative Portfolio · Independent Concept Project
Atelier North is an independent portfolio concept designed for a creative professional who needs their website to communicate both the quality of their work and the character behind it.
The experience treats the portfolio itself as part of the creative identity, combining editorial presentation with a focused and responsive browsing experience.
The Approach
The design was built around three priorities:
Visual Identity
Create a distinctive digital environment that feels considered from the first interaction rather than relying on a conventional portfolio template.
Work Presentation
Give selected projects enough space and hierarchy to communicate their visual quality without overwhelming the visitor.
Focused Navigation
Keep the experience simple and intuitive so visitors can move naturally between the introduction, selected work, and supporting information.
My Role
I handled the visual direction, website design, responsive interface design, interaction design, and front-end development.
What I Built
Responsive portfolio structure
Custom visual direction
Project presentation system
Responsive desktop and mobile layouts
Interactive navigation
Motion and micro-interactions
Front-end implementation
Result
The finished concept positions the portfolio as more than a collection of projects: it becomes part of the creative identity itself, giving the work a structured, distinctive, and immersive digital presentation.
Live project → https://atelier-north-portfolio-concept.netlify.app/
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