At the final stretch for designing a game a client came to me with the concept for.
They're trying to figure out which color palette they like best. 😅 As a designer I have my preference but didn't want to say them...so here I am...which do you prefer:
Minimal or Vibrant?
I learned to not chase aesthetic trends when I realized this: Every visual and verbal element in my brand is a deliberate signal to the client’s subconscious.
If those signals are misaligned, if your font says Established but your copy says Frantic, you erode trust. You lose...
You don’t need a louder voice; you need a clearer frequency.
Many founders believe branding is about launching something new, a viral hook, a louder shout. But that’s just static. The strongest brands don’t announce; they resonate. They echo from within.
My work in experiential design is where the brand's "clear frequency" becomes a tangible, navigable environment. An event is not a venue; it is a custom-designed space where your brand’s truth must be felt, not just announced.
I am not an event planner; I am the architect of that...