At the final stretch for designing a game a client came to me with the concept for.
They're trying to figure out which color palette they like best. đŸ˜… As a designer I have my preference but didn't want to say them...so here I am...which do you prefer:
Minimal or Vibrant?
I learned to not chase aesthetic trends when I realized this: Every visual and verbal element in my brand is a deliberate signal to the client’s subconscious.
If those signals are misaligned, if your font says Established but your copy says Frantic, you erode trust. You lose...
My work in experiential design is where the brand's "clear frequency" becomes a tangible, navigable environment. An event is not a venue; it is a custom-designed space where your brand’s truth must be felt, not just announced.
I am not an event planner; I am the architect of that...
I don't just design brands; I manage the entire experience from tuning the strategic visual identity of projects like Constitution Construction to coordinating over 400 large-scale, cohesive live events. My portfolio is now live and shows the process for turning a company's...