Beatriz Perez Fernandez

Meet Beatriz

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I’m a business and marketing strategist for AI products, with an architecture background and graduate study in advertising language. I assess how visual assets, content, and brand systems communicate, then turn that judgment into structured, constructive feedback.

I practiced as an architect from 2007–2014 and bring 12+ years of project-management experience across lighting design, smart ambient electronics, data processing, and technical and financial project management. My experience includes work with Francisco Mangado, Kengo Kuma, Building Design Partnership, CBRE, Indra, and Aena.

I translate ambiguous business questions into structured workflows for operational data monetization, with attention to corporate security roadmaps and customer-data leakage mitigation. My work connects business risk, quantitative models, and clear stakeholder communication to support better decisions.

I founded Planificando Arquitectura, an architecture and interior-design consultancy recognized with Zaragoza’s VIII Young Innovative Company Award (2018). My work, “Lessons of Light,” was presented in the University of the Arts London’s Spaces-In-Between exhibition (2019). Continuing professional development includes First Class Honours in Advertising Language Analysis.

I also build CRM forecasting, workflow, and custom AI systems for clearer decisions and delivery.