The Family Box: an AI-integrated lifestyle change app
Client: LUMC / Leiden University. Services: UX Design, Behaviour Design, Product Strategy
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113
CONNECT Brand Campaign for University Students.
Student services were fragmented, overwhelming, and hard to access. The university needed a brand that felt like peer support and not a poster. “CONNECT” – a peer-driven initiative positioned as the “Big Sister/Brother” with warmth, clarity, and energy.
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54
Strategy Design for the New Platform
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Designing the strategy for the transition to electric fleets. Fleetsign Pro - A platform (app and web) providing real-time battery data, predictive maintenance and lifecycle cost optimization