Basit Ali

Introducing ZARGAR where heritage meets identity. ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab. This project is my BFA Graphic Design thesis ,An attempt to...

FORMA FLEX (GYM Fitness Brand Identity) Excited to share one of my recent branding projects: FORMA FLEX, a complete visual identity created for a modern fitness and gym brand. The concept was built around strength, discipline, confidence, and transformation, using a bold visual...