Basit Ali
Graphic Designer | Branding,Visual Identity & Digital Desige
New to Contra
Basit is ready for their next project!
Great application
Amazing experience
"Editing that used to take hours now takes minutes — CapCut completely changed the workflow."
0
18
Introducing ZARGAR where heritage meets identity.
ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab.
This project is my BFA Graphic Design thesis ,An attempt to pull a fading tradition into a contemporary visual language, without losing what made it sacred in the first place. Every mark, material choice, and typographic decision was built to honor the hands that shaped this craft for generations.
Zari isn't just embroidery. It's memory, status, and story stitched in metalic thread.
ZARGAR is my way of making sure that story doesn't disappear.
2
2
76
ReRoot (A Clothing Brand By Aima Khalid)
RE-ROOT is a contemporary fashion brand founded by fashion designer Aima Khalid, focused on blending modern aesthetics with meaningful storytelling. For this project, I had the opportunity to develop and execute the brand’s complete visual communication campaign. My role extended beyond individual design pieces, encompassing the creation of a cohesive brand experience across multiple touchpoints. The project included brand identity development, catalog design, campaign posters, marketing collateral, and overall visual campaign direction. Every element was carefully crafted to maintain consistency, strengthen brand recognition, and communicate the essence of RE-ROOT’s fashion philosophy. The catalog was designed to showcase the collection with a clean, editorial approach, while the promotional posters and campaign materials were developed to create a strong visual impact across digital and print platforms
1
41
LEGENDS IN ILLUSTRATION — Football Icons Reimagined
This illustration project is a visual tribute to football icons, transforming iconic players into bold, stylized digital portraits. The series combines editorial illustration, sports culture, and graphic design, using expressive character drawing, dramatic compositions, and strong national/team color palettes to capture the personality and energy of each player.
1
71