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B2N Digital
Graphic Designer | Creative Director | Thumbmaker
Thumbnail Redesign - Julia Contessoto
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Still selling your product with simple photos, white backgrounds, and generic creatives?
Today, customers don’t just want to see a product — they want to see themselves using it.
That’s what I create: product ads built around real context, human connection and desire, using professional models or UGC-style content to make your product feel more relatable, valuable and worth buying.
Your product deserves more than a product photo.
It deserves a reason to be wanted.
DM me and let’s turn your product into a creative that sells.
Product advertising · Digital Ads · UGC · Creative Direction · E-commerce Design · Performance Creatives · Campaign Design
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NKTLAB SONG REMIX LABEL | YouTube Channel Redesign & Visual Strategy
Visual redesign concept developed for NKTLAB, an independent platform focused on DJs, producers and electronic music culture. The redesign centered on building a cleaner, more contemporary and recognizable visual identity across the channel, with stronger composition, typography, hierarchy, contrast and overall brand consistency.
The creative direction was designed to reflect NKTLAB’s independent and modern positioning while preserving the raw, creative energy associated with DJ culture and music production. The goal was to create a more professional and cohesive visual system capable of supporting different artists, releases and content formats while making the channel feel more distinctive, credible and visually memorable.
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Beauty Campaign Redesign — Bruna Tavares x Coca-Cola
A complete creative redesign for a beauty and cosmetics campaign, developed to elevate the product from a standard catalog presentation into a more premium, immersive and advertising-driven visual experience.
The creative direction was built around the strong visual equity of Coca-Cola red, using deep crimson tones, metallic reflections, glossy surfaces and illuminated particles to create a bold, energetic and instantly recognizable atmosphere. The result is a visual language that feels luxurious, modern and highly commercial while preserving the playful character expected from a beauty collaboration.
The concept combines beauty editorial photography with high-impact product advertising. The product is presented both in isolated hero compositions and in lifestyle imagery with a model, creating a complete campaign ecosystem that moves from product discovery to aspiration and use. Powder explosions, cosmetic swatches, reflective textures and controlled highlights were introduced to reinforce the makeup category and create movement, depth and sensory appeal.
The visual hierarchy was intentionally designed to keep the product as the protagonist. Strong contrast between the metallic red packaging, darker backgrounds and illuminated cosmetic textures creates immediate focus, while close-up compositions reveal packaging details, color, finish and application context.
Typography and branding follow a clean and premium approach, allowing the Coca-Cola x Bruna Tavares identity to remain prominent without competing with the visual composition. The aesthetic is contemporary, polished and adaptable to different campaign formats, from product-focused advertising to editorial beauty content.
A redesign was developed for a new campaign, allowing a clear before-and-after comparison between the previous catalog imagery and the new professional visual direction. The updated assets were created to strengthen perceived value, improve product presentation and build a more cohesive commercial identity across e-commerce, digital ads, marketplaces, social media, websites, emails and blogs.
The final result is a campaign that combines brand recognition, beauty storytelling, premium product photography and conversion-oriented art direction, transforming the product into a stronger and more desirable visual asset.
Creative Direction · Beauty Campaign · Product Redesign · Cosmetics Advertising · Art Direction · E-Commerce Design · Digital Ads · Marketplace Creative · Social Media Design · Product Photography · Campaign Visuals
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