Bernardo Seabra
Senior Graphic Designer | Digital Advertising & E-commerce
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AI-Powered UGC Beauty Campaign | Maybelline Lifter Gloss
Description
Creation of a complete digital advertising concept for Maybelline Lifter Gloss, developed for social media, marketplace campaigns and performance-driven beauty communication.
The project combines premium product presentation, AI-generated UGC modeling and commercial graphic design to build a campaign that feels contemporary, authentic and highly visual. The creative direction was developed around the gloss’s strongest attributes: shine, hydration, applicator experience and the volumized lip effect associated with the product category.
The campaign explores three complementary formats: a high-impact product hero image focused on packaging and promotional pricing, a macro beauty composition highlighting texture and glossy finish on the lips, and a lifestyle UGC-style scene showing the product being applied naturally in front of a mirror. This combination allows the campaign to move from product awareness to demonstration and purchase intent within the same visual system.
Special attention was given to realistic skin texture, lip finish, lighting, product proportions and beauty photography aesthetics, creating the perception of a professional cosmetics photoshoot without requiring a traditional production structure with studio rental, model casting, photographer, makeup artist and multiple production days.
The visual identity uses warm coral and nude tones inspired by the product itself, with bold promotional typography and strategically positioned information blocks to maintain strong readability on mobile screens.
Creative scope:
AI UGC Model Creation • Beauty Campaign Art Direction • Product Visualization • Digital Advertising • Social Media Creatives • Marketplace Ads • Promotional Layout • Product Retouching • Beauty Photography Simulation • Conversion-Focused Design
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AI UGC Fashion Campaign — Women’s Asymmetric Top
Description
AI-driven fashion campaign developed for the launch of a women’s asymmetric top, combining a professionally created UGC-style virtual model, realistic garment rendering and premium e-commerce presentation for marketplaces, social media and digital advertising.
The visual direction was designed to highlight the product from multiple angles, including front, back and close-up views, with special attention to fabric texture, drape, fit, stitching and asymmetrical construction. The warm studio-inspired lighting and realistic skin, hair and textile details create a polished fashion-editorial result while keeping the garment as the main visual focus.
A key part of the project was the creation of a professional AI-generated UGC model, allowing the brand to produce campaign-quality content without the traditional production structure of a physical photoshoot. This approach can significantly reduce the need for studio rental, model booking, photographer, makeup artist, production crew, travel, daily rates and other associated campaign costs, while still delivering consistent, scalable and visually refined assets.
The final result is a versatile commercial image set designed to strengthen product perception, communicate fit and material quality, and provide high-impact creative content for product launches, paid media, social platforms and online retail.
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Artisan Burger Menu Campaign — Premium Food Advertising
Description
Visual campaign developed for a gourmet burger menu, combining high-impact food photography, ingredient storytelling and commercial design for marketplaces, social media and digital menu applications. The creative direction emphasizes appetite appeal through dramatic lighting, rich textures, melted cheese, crispy bacon, toasted brioche and visible steam, creating a premium and highly indulgent presentation.
The campaign explores multiple advertising formats, including exploded ingredient compositions, hero product shots and annotated menu visuals, clearly communicating the burger’s construction, ingredients and perceived quality. The result is a cohesive set of sales-focused assets designed to strengthen brand positioning, increase product desirability and create an immediate visual connection with the customer.
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Premium Leather Sandal — UGC Product Campaign
Description
UGC-inspired campaign developed for the launch of a premium leather sandal, combining lifestyle imagery with detailed product close-ups. The visual direction highlights the richness of the leather texture, the polished finish of the metallic buckles, stitching quality and overall craftsmanship, creating a refined and aspirational presentation.
The campaign was designed for marketplaces, social media and digital advertising, balancing elegant styling with clear product visibility to strengthen perceived value and support purchase conversion.
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