Designed the website for a premium protein bar brand.
Most bars in this category look the same on the shelf and online. Loud colors, macros in huge type, gym energy everywhere. This brand wanted to sit closer to specialty food than sports nutrition, so the site had to feel like...
I expected to clean up a lot afterward. I didn’t. The easing feels natural, the transitions are smooth, and the small details like status badges and card reveals hold up even when you slow the video down.
The product answers customer questions from your docs, hands off to your team when needed, and learns from every reply. The section had to explain all three steps without turning into a long scroll.
I wanted the page to feel warm and editorial from the first second. Big serif headline, “meeting memory” in italics, a soft blurry flower field with a few petals drifting around the phone.