New marketing site for a CRM platform
The easy trap with a SaaS homepage is listing every feature and hoping something lands. What actually moves people to book a demo is picking the few that matter most and stringing them into one story, not a feature dump.
Right now, that story...
New exploration for a sports app with personalized training plans.
If the app doesn't adapt to someone's actual goals and life, it feels like every other fitness app they've deleted before.
I'm designing around the real reasons people quit, mismatched intensity, no clear plan,...
New project in the works, an AI-powered CRM.
Currently shaping the direction and figuring out what actually belongs on each page. A couple of pages are further along, so I'm building out the widget library now, cards, table components, status states, the reusable pieces every...
Rebuilding a B2B SaaS site for four different buyer segments
One SaaS product, four different buyers. The marketing site pitched all of them the same way, same benefits, same order, same angle. Each segment had different priorities and different reasons to care. Nobody bounced...
