Ayomide Akadiri
A creative designer and illustration artist
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Social media design for offbrand fashion a gen z streetwear brand
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This concept didn't get selected. And that's okay.
I recently completed a creative direction test for BHS, a French real-estate content brand repositioning itself as a more modern, scalable subscription-based product.
I explored a direction built around:
→ Warm burnt orange and burgundy
→ Bright yellow as an energetic accent
→ Charcoal as the foundation
→ Bold serif typography
→ Minimal, editorial layouts
→ Soft gradients and subtle visual movement
The idea was to create something that felt premium without feeling inaccessible, modern without feeling cold, and distinctive without becoming flash
The direction wasn't selected.
The client ultimately chose another designer whose work felt closer to the real-estate/editorial positioning they had in mind.
And honestly, that's one of the most useful parts of doing creative work.
It reminded me that a strong concept isn't necessarily the right concept for a particular brand.
Looking back, I can see that my interpretation leaned more toward modern, digital and startup-oriented than the editorial real-estate direction the client ultimately wanted.
That distinction is valuable.
Design isn't just about whether something looks good.
It's about whether your creative decisions communicate the right positioning, to the right audience, in the right way.
I'm keeping the work, keeping the lessons, and moving forward.
Not every concept gets chosen.
But every project can make you a better designer
Full case study on behance.
https://www.behance.net/gallery/254734135/BHS-brand-identity-concept (https://www.behance.net/gallery/254734135/BHS-brand-identity-concept?platform=direct)
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Logo design done for summit bank, a forward thinking financial institution built for the next generation for banking combining reliability digital innovation.
The objective was to create a distinctive logo which communicate trust, security, stability and innovation through a clean and memorable visual identity, which is effective across both digital and print.
The goal was to reflect summit bank's vision of empowering people to reach new financial heights
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Created a packaging design and two distinct social media graphics for Dalkom yoghurt, designed to stop the scroll and build brand excitement.
The design featured the product as a strong visual and focal hook. The overall aesthetic was modern, fun, vibrant and appetizing.
striking a perfect balance between premium and irresistable fun
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