The secret to Motion isn't the movement from A to B, but what happens in between. 📉✨ Fine-tuning the speed graphs is what gives weight and intention to the animation. A simple 'flip' can be mechanical or organic—it all depends on the easing.
Design is language. Motion is its intonation.
In this study, created with the support of Google Gemini 3, I explored how digital physics reshapes the way messages are perceived. Each word carries its own weight, its own gravity.
Visual direction test for a Spotify cover.
Same title, two visual worlds. One cinematic and warm, the other futuristic and neon.
Which Free Spirit feels right to you, and why?