Axel Lubel
Fractional Product & Data Director | AI & B2B SaaS
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Cutting a 29-Product Portfolio Down to What Actually Sells
Problem. A portfolio of 29 products grown organically from client requests. An audit found that none of them were commercially ready to sell: no pricing model, no sales enablement, almost no documentation. Engineering...
From 7 Fragmented Data Sources to One Customer Identity Model
Problem. Seven disconnected Data Sources, no single customer identity, no traceability. Every business question turned into a reconciliation exercise before it could become a decision.
Action. Designed a Single Source...
AI-Powered Dynamic Pricing for a B2B Transportation Platform
Problem. Passenger transport operators on a LatAm B2B SaaS platform were setting fares by intuition. No visibility into yield, load factor, or route-level profitability — and no way to act on a pricing signal fast...
REBUILD — AI-Powered Adaptive Training
Built an AI-powered product end-to-end, from product strategy and data model to deployment and evaluation.
- Adaptive training plans based on real user performance
- Structured AI outputs with validation and guardrails
- Full-stack build...
