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Cutting a 29-Product Portfolio Down to What Actually Sells
Problem. A portfolio of 29 products grown organically from client requests. An audit found that none of them were commercially ready to sell: no pricing model, no sales enablement, almost no documentation. Engineering capacity was spread across products nobody could monetize.
Action. Ran a full portfolio triage against strategic value and commercial viability, landing on four dispositions: keep, evolve, research, kill. The hard part was not the analysis — it was that several kill candidates still carried live revenue, so each one needed a migration path rather than a shutdown date. Paired the triage with an operating model change: no new product enters a build sprint without a named first client and a signed-off commercial definition.
Result. Portfolio reduced to a focused set with explicit migration paths for everything retired, and a governance gate that stopped the pattern from repeating.
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Doing a bit of portfolio housekeeping this month, so a few older projects are going up.
Youfiliate came to us with a name and PRD, and nothing else. No logo, no identity, no interface. Their product catches broken affiliate links before creators lose income from them. We did the branding and the whole product design.
It grew a lot since then, so we went back and brought the designs up to date. Smart links, analytics, dark mode, full mobile.
Another one built almost entirely through messages and Figma comments.
We did a second project with the same client too, already delivered, sharing that one soon.
Check it out 👇
A Lego collector's app has to solve a weird problem: the same product is a toy, an investment, and a market with real price volatility — all at once. On Bricksecret, I mapped that into three systems that don't fight each other: Hot Deals for timing a buy, a searchable Database for finding the exact set, and a Portfolio that tracks purchase price against current market value so a collector can actually see when to sell. The hard part wasn't any single screen — it was building an IA with six user scenarios that could hold speculative investing and casual browsing in the same flow without either one feeling bolted on. We shipped 103 screens and a clickable prototype the client could test before a single line of code got written. What's the trickiest part of designing for users who are part hobbyist, part investor?
Check the case study
work is amazing, I’m absolutely thrilled ❤️🔥
Hey digital world, I'm new to the community 👋🏼.
I'm an End-to-End Product Designer & strategist originally from Malaysia and currently living in Selangor and Kuala Lumpur 🇲🇾.
I have 9 years of experience and typically work with start-ups across many different industries looking to get VC funding. I've been on Contra for a second day but only recently started taking it seriously.
Looking forward to 2025⚡️.
