Awais Iqbal

Luxury and conversion usually pull in opposite directions. Too much polish slows shoppers down, and too much selling cheapens the brand.

For this luxury women's fashion brand, I designed the Shopify store around the three steps every shopper takes:

Discover: an editorial homepage...

KOVA is a coffee concentrate made for busy mornings and long workdays: rich, smooth coffee that's quick to make and easy to enjoy.

I brought KOVA to life online, with one consistent look across every channel:

Website: designed and managed on Shopify, built around the product and...

Most people see a website. I see structure, performance, conversion, and experience.

Building brands one project at a time. 🚀

Conversion-Focused Shopify Product Page (Design + Development) I designed and developed a high-converting Shopify product page focused on improving user experience, increasing average order value (AOV), and simplifying the buying journey.

The goal was to eliminate decision...