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Luxury and conversion usually pull in opposite directions. Too much polish slows shoppers down, and too much selling cheapens the brand.
For this luxury women's fashion brand, I designed the Shopify store around the three steps every shopper takes:
Discover: an editorial homepage that puts the latest collections first
Explore: clean navigation and collection pages where the visuals lead without getting in the way
Buy: product pages with a clear, short path to checkout
Every layout keeps the same refined feel on mobile as on desktop, since that's where so many fashion shoppers browse.
Which matters more to you in a luxury store: the look, or how easy it is to buy?
For me it's ease of buying, but the trick in luxury is making the practical info feel like part of the editorial. Sizing, delivery times and returns written in the brand's voice right below the price convert better than hiding them in tabs, and they don't cheapen anything. How...
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Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
